Privacy Policy

Last updated: July 16, 2026

Quirk Life ("we," "us," or "our") operates thequirklife.com (the "Site"). This Privacy Policy explains what personal information we collect, how we use it, who we share it with, and the choices you have. By visiting our Site or placing an order, you agree to the practices described below.

1. Information We Collect

We collect information in two ways: directly from you when you interact with our store, and automatically as you browse.

Information you provide directly:

  • Name, email address, shipping address, and phone number when you place an order or create an account
  • Payment information (processed securely by our payment providers -- we do not store card details on our systems)
  • Email address when you subscribe to our mailing list
  • Any information you include when contacting us

Information collected automatically:

  • Device type, browser, IP address, and operating system
  • Pages visited, time spent on site, and referring URLs
  • Purchase history and browsing behavior on our store
  • Data collected via cookies, log files, web beacons, tags, and pixels (see Section 5)

2. How We Use Your Information

We use your information solely for our own business purposes. We do not sell, rent, or trade your personal data to any third party for their independent commercial use.

Specifically, we use your information to:

  • Process, fulfill, and communicate with you about your orders
  • Understand our customer base -- including whether you are a first-time or returning buyer -- so we can serve you better
  • Segment customers by purchase history and engagement to tailor our marketing and product offerings
  • Send you marketing communications about new products, promotions, and brand updates via email and text (you can opt out at any time)
  • Serve you targeted advertising on platforms including Facebook, Instagram, Google, X (Twitter), and TikTok
  • Improve our website, product selection, and overall customer experience
  • Detect and prevent fraud or unauthorized activity

3. Customer Insights and Marketing

We track purchase history and engagement data to better understand who our customers are. This includes identifying first-time buyers, repeat customers, and long-term supporters of the brand. We use this information exclusively for our own internal marketing and to make decisions about product drops, promotions, and communications that are relevant to you.

We use email and text to send offers and updates. We do not resell your email address or phone number to other companies or for any other use outside of our own marketing purposes.

4. Who We Share Information With

We only share your information with third parties to the extent necessary to run our store, fulfill your orders, and deliver advertising. These parties act as service providers on our behalf:

  • Shopify -- our ecommerce platform, which hosts our store and processes order data. Learn more at shopify.com/legal/privacy.
  • Payment processors (such as Stripe, Shop Pay, Apple Pay, Google Pay) -- to securely process transactions
  • Shipping carriers -- to deliver your order
  • Email and SMS marketing platforms -- to send order confirmations and marketing messages you have opted into
  • Google -- for advertising and analytics. Learn more at google.com/intl/en/policies/privacy/. Opt out at tools.google.com/dlpage/gaoptout.
  • Meta (Facebook and Instagram) -- for advertising and retargeting. Learn more at facebook.com/policy.php.
  • X (Twitter) -- for advertising. Learn more at twitter.com/privacy.
  • TikTok -- for advertising. Learn more at tiktok.com/legal/privacy-policy.

None of these parties are permitted to use your data for purposes beyond what is necessary to provide their services to us or as governed by their own privacy policies.

We may also share your information when required by law, such as in response to a subpoena, court order, or other lawful request.

5. Cookies and Tracking Technologies

Our website uses the following technologies to collect Device Information and support our advertising:

  • Cookies -- data files placed on your device, often including an anonymous unique identifier. For more information and to disable cookies, visit allaboutcookies.org.
  • Log files -- track actions on the Site including IP address, browser type, ISP, referring and exit pages, and date/time stamps
  • Web beacons, tags, and pixels -- electronic files used to record how you browse the Site, and to enable ad retargeting on Facebook, Google, X, and TikTok

You can disable cookies through your browser settings. Note that doing so may affect the functionality of our store, including your ability to complete a purchase.

6. Behavioral Advertising

We use your personal information to provide you with targeted advertisements and marketing communications we believe may be of interest to you. For more information about how targeted advertising works, visit the Network Advertising Initiative's educational page at https://thenai.org/about-online-advertising/how-does-it-work/.

You can opt out of targeted advertising through the following links:

  • Facebook/Meta: facebook.com/settings/?tab=ads
  • Google: https://myadcenter.google.com
  • X (Twitter): twitter.com/settings/personalization
  • TikTok: tiktok.com/settings/privacy

You can also opt out of multiple advertising networks at once via the Digital Advertising Alliance's opt-out portal at youradchoices.com/control.

7. Do Not Track

Please note that we do not alter our Site's data collection and use practices when we receive a Do Not Track signal from your browser.

8. Data Retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information, subject to any legal or operational requirements.

9. Your Rights and Choices

You have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate data
  • Request deletion of your personal data, subject to legal and operational requirements
  • Opt out of marketing emails at any time using the unsubscribe link in any email we send
  • Opt out of SMS marketing by replying STOP to any text message we send

If you are a European resident, you have the right to access, correct, update, or request deletion of your personal information under GDPR. Please note that your information may be transferred outside of Europe, including to the United States, in connection with order fulfillment and advertising services.

To exercise any of these rights, contact us at the email below.

10. Minors

This Site is not intended for individuals under the age of 18. We do not knowingly collect personal information from minors.

11. Security

We take reasonable measures to protect your information from unauthorized access, loss, or misuse. Payment data is handled by PCI-compliant processors and is never stored on our systems.

12. Third-Party Links

Our website may contain links to third-party sites. We are not responsible for the privacy practices of those sites and encourage you to review their policies separately.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for legal and regulatory reasons. When we do, we will revise the "Last updated" date at the top. Continued use of our website after any changes constitutes your acceptance of the updated policy.

14. Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us:

Quirk Life
Email: streetwear@quirkies.io
Website: thequirklife.com