I’m not here to talk about this Starbucks cup war shenanigans. No soap box for me today. I’ve honestly been addicted to the place as of late and I couldn’t pinpoint why. It usually comes in spurts but this time my daily visits are hanging around. So while everyone is arguing about their views on the red cup, I’m sorting out why I can’t stop giving them my friggin’ money. Here’s what I came up with.
They get personal. Starbucks doesn’t give you an order number to listen out for when your drink is ready. They call you by name. That’s good customer service 101.
Endless options. This is the only reason I started going to this joint. I’m not even a big coffee drinker. Go figure. At home I won’t brew it, but because Starbucks has so many delicious flavors – I. Drink. Their. Coffee.
Convenience. You really can’t help but notice that there is a Starbucks everywhere. It’s like 7-Eleven. But possibly even more populated because they’re inside of Targets, grocery stores and hotels too!
Smart branding. Starbucks has made their mark on the world. Period. It’s a household name and even if you never step foot inside a location, you know who they are. They’ve achieved this in many ways. One of them is how simple their design is. Not too busy – it appeals to everyone.
The perfect lid. This is personal. Get into this lid! The way it’s shaped is just right for my lips. It’s an injustice to do my makeup perfectly only to smudge my lipstick on a cup lid. #firstworldproblems. When I go to other establishments this is an issue. When I go to Starbucks, it isn’t.
+2 classy points. Before ever buying my first beverage I was intimidated by this place. I mean really, the orders people place have more syllables than my government name. And their orders weren’t even on the menu! How does that work?! Just deciding on a drink made me anxious. Would I even pronounce it right? I played it safe and got a frappucino. It made me feel like Starbucks was some posh coffee club for those of a certain standard. I know better than that now, but you get my point.
Coupons and freebies. Just when I say I’m done with Starbucks for the week – they give me a coupon. Or they offer me a free drink. Coincidence? I think not! It’s all a part of smart branding.
So there you have it. These are the reasons that every now and then I dig into my unborn, not even created yet firstborn’s college fund to support this habit. As a matter of fact, look at this…
Well, I guess I’ll be headed to my local Starbucks again today.
Starbucks – 41783
Candace – 0
When will this end?!
Are you a helpless Starbucks lover too? If so, how often do you need a fix?